Welcome to POPSUGAR Must Have
We are obsessed with discovery. Our desks are covered with books to read, products to test-drive, and accessories we’re hoping to fall in love with. We’re addicted to finding and sharing the most innovative brands, from covetable cult classics to rising indie stars in fashion, beauty, home, fitness, food, and more. Some will look familiar, others will be brand new, but — each and every one will be a happy surprise.
Every item in our Must Have boxes is thoughtfully hand- selected, tested, and trusted by me and some of our amazing editors. We want to create the ultimate curated assortment, so the only work you have to do is open the package and indulge. In doing so, we’ve created a community that thrives on sharing surprises, fostering happiness, and living a fulfilling life. Thank you for trusting us to find what you love.
The Must Have Collection
An artfully curated monthly subscription box filled with full-sized surprises valued at over $100, for only $39.95.
Available select times during the year, this curated box is filled with luxurious surprises, exclusive products, and special collaborations.
Previously Featured Brands
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What People Are Saying
See for yourself!
Discover the best curated surprises each month with two options: our Must Have monthly box filled with full-sized products for $39.95 or our Must Have MINI box, filled with a smaller selection of full-sized products for $18.95. Plus, shipping is included!