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Our Story

Welcome to POPSUGAR Must Have

We are obsessed with discovery. Our desks are covered with books to read, products to test-drive, and accessories we’re hoping to fall in love with. We’re addicted to finding and sharing the most innovative brands, from covetable cult classics to rising indie stars in fashion, beauty, home, fitness, food, and more. Some will look familiar, others will be brand new, but — each and every one will be a happy surprise.

Every item in our Must Have boxes is thoughtfully hand- selected, tested, and trusted by me and some of our amazing editors. We want to create the ultimate curated assortment, so the only work you have to do is open the package and indulge. In doing so, we’ve created a community that thrives on sharing surprises, fostering happiness, and living a fulfilling life. Thank you for trusting us to find what you love.


Previously Featured Brands


What People Are Saying

"I have just received my first POPSUGAR Must Have Box and I have to say it is incredible! It is like you read my mind! Everything that I wanted but haven't bought."
Kathryn H. Okemos, MI

"Fantastic assortment of lifestyle gifts that are well packaged and delightful. It was my first box and I look forward to continuing my subscription!"
Kristen S. San Diego, CA

"Madly in love with my February box. Everything in it was wonderful. LOVE, LOVE, LOVE you POPSUGAR!"
Ilene H. Durham, NC

"Another amazing box! Loved the curation and selection of items. Through this box I discovered a lot of new brands and new favorites. Thanks!!"
Cheryl B. Worchester, MA

See for yourself!

Discover the best curated surprises with our Must Have box filled with full-sized products for $75.00. Plus, free shipping!

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