Skip Nav

Welcome to POPSUGAR Must Have

We are obsessed with discovery. Our desks are covered with books to read, products to test-drive, and accessories we’re hoping to fall in love with. We’re addicted to finding and sharing the most innovative brands, from covetable cult classics to rising indie stars in fashion, beauty, home, fitness, food, and more. Some will look familiar, others will be brand new, but each and every one will be a happy surprise. POPSUGAR is a women's media site, so we are always focused on being in the know.

Every item in our quarterly Must Have boxes is thoughtfully hand-selected, tested, and trusted by me and some of our amazing editors. We want to create the ultimate curated assortment, so the only work you have to do is open the package and indulge. In doing so, we’ve created a community that thrives on sharing surprises, fostering happiness, and living a fulfilling life. Thank you for trusting us to find what you love.


Founder and President, POPSUGAR


How Must Have Works

Treat Yourself to a Must Have Box Now!

Discover the best curated surprises with our Must Have box filled with full-size products for $75, plus free shipping!

Previously Featured Brands


Get a Peek at Past Boxes

What People Are Saying

"I have just received my first POPSUGAR Must Have Box and I have to say it is incredible! It is like you read my mind! Everything that I wanted but haven't bought."

"Fantastic assortment of lifestyle gifts that are well packaged and delightful. It was my first box and I look forward to continuing my subscription!"

"I am subscribed to quite a few boxes and by far, Must Have is my #1 favorite box. The products you get are incredible. Don't hesitate with this one. They are amazing!"

"Another amazing box! Loved the curation and selection of items. Through this box I discovered a lot of new brands and new favorites. Thanks!"